Xiaohongshu is an official Android application from a popular Chinese social media platform. This utility combines e-commerce, user-generated content, and product reviews. It is possible to register with a WeChat account.
Content
First of all, the platform focuses on lifestyle trends. There is a variety of content such as photos, text, and short videos. Users can browse a diverse range of topics, including apartment-hunting, job-searching, wedding planning, and weekend activities.
It is possible to get access to local life guides. Users share their experiences and provide practical information on various topics, such as education, travel, and more.
Xiaohongshu is particularly popular among users in urban China, as an alternative to Instagram. The app is associated with Chinese celebrities and influencers, who publish their content, such as fashion tips and items’ reviews.
Shopping
There is a REDelivery cross-border e-commerce platform that allows users to shop directly from the utility. It is possible to browse, search, and purchase products as well as discover new brands. The app’s recommendation algorithms take clients’ preferences into account. Personalized suggestions for fashion, beauty, home decor, and various lifestyle categories are provided.
Features
- is an official client of a well-known Chinese social media;
- it is possible to view content from influencers;
- there are product reviews and e-commerce options;
- the app is free to download and use;
- compatible with current Android versions.
